Our story

Quest For A New Solution

A few years ago our Founder, Heather Nelson, observed a family personally impacted by change in legislation. Due to the shifting political landscape of our Nation, this is not a unique situation. As politics have become greatly personal in recent years, Nelson sought a way to render her voice in a protected and time efficient means; hoping to make a positive impact on how people are represented beyond election night. Not finding a trusted solution and one not riddled with negativity, she harnessed her entrepreneurial background and Academic colleagues to launch Ideologix Insights, a data analytics laboratory located in Omaha, Nebraska, and created the Poll The Vote platform, partially funded by the Nebraska Business Innovation Act’s prototype grant thru the Nebraska Department of Economic Development.  

Inclusive Ideology – Exclusive of Bias

With intention, nineteen individuals representing different ideologies have contributed to the development of Poll The Vote. We welcome and celebrate our differences! After all, the system will be accessible to every person 15 years or older in the Nation, no matter if they are registered to vote or are an active voter. 
 

A Nonpartisan Social Interest Comms Channel

Is the short answer to, “What is Poll The Vote?” Actually, these words have changed numerous times over the past year as the software and its capabilities evolved.  But what stood constant is the fact that The Lab team operates in an unbiased, nonpartisan environment collecting and safeguarding the system, creating aggregated anonymous insight reports for our leaders to truly understood how we, as their constituents feel about social interest issues.  

Our Mission

  1. Empower Individuals to make their voices heard through seamless, real-time communication. We provide a robust platform for direct engagement with elected officials, business leaders, organization directors, and other key decision-makers.
  2. Transform Public Engagement, facilitating the sharing of factual information and strengthening relationships across various sectors.
  3. Offer A Quick & Secure Setup process that anonymizes user data, enabling meaningful participation without repeated demographic inquiries. Our goal is to enhance the ability of leaders to accurately represent and respond to their communities, fostering a more informed and connected society.
 

Our values

Our core values encompass several areas of uncompromised data analytics to ensure exclusivity of bias. 

  • Listen Intently Recognizing Ideology
  • Facilitate Informed Decision Making
  • Enhance Accountability in Democracy
  • Give Power to the Individual Voice
  • Elicit a Bias-free Atmosphere & Culture
  • The Results are the Results Reported

Listen to Heather Nelson, Founder & CEO, share the startup story with Shonna Dorsey, Host of the TEN Podcast.